Citi Mobile Customers Logged in 100,000 Times in July

In July 2012, customers of Citi Handlowy's mobile banking logged in to the system more than 100,000 times. The latest features such as FotoKasa or Bump to Transfer as well a change in the application interface were key reasons for the success.

“Mobile banking of Citi Handlowy is ever more popular,” says Adam Grabarczyk, Head of Remote Banking Department of Citi Handlowy. “The number of customers who log in to the Citi Mobile application is constantly growing. In July, it exceeded 114,000. It is also worth stressing that as many as 70 percent of new users of Citi Mobile log in to the service by means of the application. It is the effect of innovative features, for example, FotoKasa, the first service on the market enabling the customers to make payments by scanning 2D codes and the new application interface.”

Citi Mobile was first introduced in 2010. As part of the application, features such as FotoKasa and Bump to Transfer were launched. The former enables its users to make payments by scanning 2D codes. Now, payments with FotoKasa are available to customers of UPC, PGNiG, TP SA and PTK Centertel (the operator of Orange mobile network), which represents a group of a few million customers in total. Since the second quarter, payments with FotoKasa have been available in cabs of MPT, a Warsaw taxi company. The manners of making payments with FotoKasa are shown in the film on Citi Handlowy's channel.

The Bump to Transfer solution has been designed in a "social" spirit. It enables its users to quickly transfer funds from an account of one customer of Citi Handlowy to an account of the other customer by "bumping" phones. The manners of using Bump to Transfer application are shown in the instructional film on Citi Handlowy's channel on YouTube.com.

Newsweek Weekly recognized the Citi Mobile banking service as one of the market's three best offerings ("2011 Newsweek's Friendly Bank" ranking). In the "Report on functionalities of mobile banking applications," Citi Handlowy was ranked among three best banks offering mobile applications for smartphones.

More information is available from the Citi Mobile profile on Facebook and on www.citimobile.pl.