SANTA
CLARA, Calif., Sept. 5, 2012 – Retailers and advertisers are
increasingly turning to digital signage to explore new ways to attract
and engage consumers. However, evaluating digital signage solutions
involves a costly, time-intensive process of collecting and integrating
software and licenses before ever beginning content creation. Addressing
this growing need,
today announced the next-generation Digital Signage Evaluation Kit-12
(DSEK-12) designed to streamline the digital signage evaluation process,
reduce costs and enable faster deployment across a range of market
segments including retail, healthcare and transportation.
The
DSEK-12 features technologies from Intel, Kontron* and Microsoft* in a
pre-loaded and validated system. The kit includes an OPS-compliant
Kontron media player KOPS800 based on
3rd generation Intel® CoreTM processors
as well as a 180-day evaluation copy of Windows Embedded POSReady 7. In
addition, demos of Content Creation and Content Management Software
(CMS) from Flypaper* and Scala* are included.
"Retailers
and advertisers are exploring digital signage as a new avenue to convey
their message in enticing and engaging ways for consumers," said Jose
Avalos, director of Visual Retail at Intel. "In fact, we believe the
global market for digital signage will reach 10 million media players
and a corresponding 22 million digital signs by 2015. The new Intel
solution helps streamline the development and deployment process of
digital signage, allowing companies to spend more time crafting engaging
content and less time dealing with software integration."
Additionally, the DSEK-12 comes pre-loaded with
Intel® Audience Impression Metrics (Intel
®
AIM Suite), a software solution designed to deliver personalized
content to consumers while providing retailers and advertisers with
valuable analytics. The software anonymously monitors viewer metrics,
such as gender, age bracket and length of attention, and analyzes the
data in real-time. The kit also features
Intel® vPro™ Technology for easy platform management.
With
the incorporation of Windows Embedded POSReady 7, developers can create
innovative media experiences, rich interactive applications and
compelling user interfaces.
"Working
with Intel and Kontron helps us deliver the flexibility of Windows to
developers driving innovation across the digital signage environment,"
said Cuong Pham, product manager for Windows Embedded at Microsoft.
"Providing these tools in a cohesive package helps companies enjoy the
real-time benefits of intelligent systems while bringing an engaging,
targeted experience to customers."
Once
software development is completed, the developer can choose to use the
entire kit or uncouple the Kontron media player KOPS800 and deploy that
portion directly into any
Open Pluggable Specification
(OPS) compatible monitor. This modular approach enables optimal
scalability for different graphics and processing performance needs
without sacrificing overall time to market.
"The
DSEK-12 enables quicker solution deployments by enabling a simplified,
integrated development environment," said Kevin Rhoads, vice president
of Embedded Products at Kontron. "With its out-of-the-box support for
multiple leading content provider platforms and displays, customers now
have a choice for quick digital signage content development and
deployment."
The DSEK-12 is available for purchase now from Kontron and through the distribution channels of
Avnet and
Arrow.
For more information click on intel logo
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